Privacy policy

PRIVACY POLICY — ENGLISH

(GDPR-compliant, Shopify-formatted)

1. Data Controller

DesignLife ApS
Enghave 33B
2960 Rungsted Kyst, Denmark
VAT: 42682985
E-mail: mail@designlife.dk
Phone: +45 50 90 25 25

2. Purpose of Processing

We process personal data to:

  • Operate and improve our website

  • Fulfil orders and deliver products

  • Handle returns and customer service

  • Comply with legal obligations (accounting, consumer law)

  • Perform analytics and marketing

  • Manage cookie consent requirements

3. Personal Data We Collect

3.1 Data you provide

  • Name

  • Address

  • E-mail

  • Phone number

  • Payment method (never full card data)

  • Order information

  • Delivery preferences

  • Return/claim information

3.2 Data we collect automatically

  • IP address

  • Device and browser type

  • Pages visited and clicks

  • Cookie identifiers

  • Technical data from Shopify

3.3 Data from third parties

  • Shopify Analytics

  • Shopify Marketing tools

  • Google Analytics 4

  • Google Ads

  • Meta Pixel (Facebook/Instagram)

  • Trustpilot

4. Legal Basis

We process personal data under:

  • Art. 6(1)(b) – contract performance

  • Art. 6(1)(c) – legal obligations

  • Art. 6(1)(f) – legitimate interests

  • Art. 6(1)(a) – consent (cookies, marketing)

5. Sharing of Personal Data

5.1 Data processors

We use:

  • Shopify (platform)

  • Payment service providers

  • Logistics partners (e.g., GLS)

  • IT providers

  • Marketing platforms (Google, Meta, Trustpilot)

5.2 Other disclosures

Only when required by law or with your consent.

We never sell your data.

6. Transfers Outside the EU

Data may be processed outside the EU by Shopify, Google, Meta etc.

Transfers are protected by:

  • Standard Contractual Clauses (SCC)

  • Supplementary safeguards

7. Retention

We keep data only as long as necessary:

  • Order data: 5 years (accounting rules)

  • Cookies: according to cookie type and consent period

  • Customer service data: typically 1–2 years

  • Marketing consent: until revoked

8. Your Rights

You may request:

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Data portability

  • Objection

  • Withdrawal of consent

Contact: mail@designlife.dk

9. Complaints

You can complain to the Danish Data Protection Agency:

www.datatilsynet.dk

10. Cookies

We use cookies for functionality, analytics and marketing.

Only non-essential cookies are set after consent.

Full cookie list appears in our Cookie Policy.

11. Updates

We may update this policy. The newest version is always available on this page.

12. Contact

DesignLife ApS
mail@designlife.dk
+45 50 90 25 25